Search results for "Time loss"

Social network loyalty: evaluating the role of attitude, perceived risk and satisfaction

2013

PurposeThe aim of this paper is to analyse the determinants of social networking site loyalty, paying special attention to the roles of user attitude, perceived risk and satisfaction.Design/methodology/approachThe impact of uses and gratifications of social networking sites, attitude, perceived risks and satisfaction on social networking site loyalty is tested through structural equation modelling techniques. The sample consisted of 811 Spanish social networking site users collected through a personal survey. Risk is measured as a formative construct.FindingsData analysis shows that attitude is a key variable in increasing satisfaction and loyalty towards social networking sites. Sociabilit…